How many times have you bought a movie ticket at least partially based on the trailer? At least once and probably more, right? A really good trailer gets you to the theater for two hours. A bad one keeps you away. Today, trailers are not just for movies or television. Book trailers are popping up in all genres, from children’s books to suspense to non-fiction. A compelling book trailer can play a large part in an author’s marketing campaign. May’s Writing Show at The Broadberry focused on what makes a book trailer work, types of book trailers, and things to consider when making a trailer. Sharing their wisdom were Tom Sanchez Prunier, a freelance screenwriter and film producer, and Lew Fraga, a producer, writer, director, and owner of Fraga Studios.
What does a book trailer do? Tom and Lew believe a trailer gives the author a chance to say more than what’s on the book’s jacket. They believe a video ad attached to a book can be more cost-effective and far-reaching than a book tour. Used properly, it can be an integral piece in building an author’s brand.
By showing several trailers on screen, Tom and Lew emphasized the importance of showing—not telling—in creating a powerful trailer. Of course, every writer has heard this phrase repeatedly, but they stated it also applies to the video sneak peek into a book. As part of a total marketing campaign, Tom suggested a good book trailer is as important as your book cover. According to Tom and Lew, to make a trailer work, it should create emotional engagement, get to the point, respect the audience, have a clear message, hint at the story, and have a call to action (buy the book!). Unlike a movie trailer, the best book trailers don’t show the faces of the protagonists (or only briefly) or reveal too much of the story. Lew said, “Let the reader come up with a face.” A good trailer never shows credits and is generally under 2 minutes (1-1 ½ minutes is ideal). Bad editing, unrelated content, and excessive text can detract from any trailer. (more…)